Primers
Enhance your home’s interior and exterior with premium oil, acrylic, and latex primer options.
Best Selling
Fresh Start High-Hiding All-Purpose Primer
Our highest performing 100% acrylic resin primer.
$19.99 - $50.99
Buy Online / Pick Up In Store at participating retailers
Decorative Enamel Primer
Provides the foundation for a beautiful, smooth finish with easy spray-at-any-angle application.
Non-purchasable online, contact store for availability
Elastite® 100% Acrylic Masonry Sealer
Designed to keep damaging water and moisture vapors out of commercial and residential structures.
Non-purchasable online, contact store for availability
Fresh Start® Deck & Siding Primer
Penetrates wood surfaces for a quality foundation on your most important exterior projects.
Non-purchasable online, contact store for availability
Ultra Spec® 500 Interior Paint - Primer
The professional quality interior primer proven to provide reliable performance on any interior.
Non-purchasable online, contact store for availability
Ultra Spec® Masonry Int/Ext 100% Acrylic Sealer
Can be applied to masonry with pH levels as high as 13.
Non-purchasable online, contact store for availability
Multi-Purpose Primer
Offers strong adhesion and a mildew-resistant coating in a quick-drying, low-VOC formula.
Non-purchasable online, contact store for availability
Fresh Start® Undercoater & Primer/Sealer
A alkyd premium sealer and undercoater that is ideal for interior wood projects and blocking difficult stains.
Non-purchasable online, contact store for availability
Fast Sanding Primer
In just one hour, our Fast Sanding Primer can be sanded to a powder, creating an ideal base coat for an ultra smooth top coat.
Non-purchasable online, contact store for availability
Ultra Spec® Masonry Int/Ext Acrylic High Build Masonry Primer
High build masonry sealer for interior or exterior use.
Non-purchasable online, contact store for availability
Drywall Primer
Quick drying and easy-to-apply, this primer delivers hiding capabilities and excellent sealing and holdout.
Non-purchasable online, contact store for availability
Fresh Start® All-Purpose Primer
Fresh Start All Purpose Primer is the go-to, oil-based primer that's perfect for any interior or exterior project.
Non-purchasable online, contact store for availability
Eco Spec® Interior - Primer
Our greenest and lowest odor primer that meets or exceeds strict environmental and performance criteria
Non-purchasable online, contact store for availability
High Performance Water Reducible Alkyd
A protective coating with a professional finish.
Non-purchasable online, contact store for availability
Frequently Asked Questions
Primer is used to helps with adhesion, hide, and stain blocking. Using primer is highly recommend in these painting situations:
- Bare substrates that have not been previously painted or coated
- Any bare PVC or composite material
- Surfaces that have been sanded down to the bare substrate due to damage
- Surfaces where rust or stains are present
- Dramatic color changes
- Any hard-to-coat substrates like plastic, laminate, and glass, as well as high-gloss or non-porous surfaces
When selecting a primer, choose between acrylic (water-based) or alkyd (oil-based) options. Acrylic primers are easier to apply, clean up with water, and are more eco-friendly, making them suitable for most surfaces like wood and laminate. Alkyd primers excel at blocking stains from tannin-rich woods, rust, smoke, or water damage and offer strong adhesion on bare wood, both indoors and outdoors.
To apply acrylic primer, begin by stirring thoroughly. Apply one or two coats as desired. For best results, use a premium Benjamin Moore® custom-blended nylon/polyester brush, premium Benjamin Moore roller, or a similar product.
Alkyd (solvent) products should be applied with a natural bristle brush, not a synthetic one.
While many of Benjamin Moore’s paints are self-priming, we recommend a dedicated coat of a high-quality primer, like Fresh Start® High-Hiding All-Purpose Primer. Fresh Start offers superior adhesion and hold for smooth, long-lasting top coats.













